Your marketing matters more than you think

Marketing isn’t just about selling your service. It’s about shaping behaviour.

81% of PR professionals expect climate change to play an increasingly significant role in their work. Your campaigns don’t just influence customers, they create ripples across industries.

By adopting sustainable practices, you’re not only cutting emissions – you’re inspiring action, and building trust. 

34% of consumers say independent ethical certifications increase their trust in brands. It’s time to align your values with your strategy.

We’ve all seen the dangers of greenwashing. With 60% of sustainability claims found to be misleading, consumers demand more than empty promises. PR and marketing must walk the walk.

This report equips you with the tools to communicate authentically and make your sustainability efforts credible.