According to a study by Mind, approximately 1 in 4 people in the UK will experience a mental health problem each year.

Happiful is a leading mental health and well-being platform dedicated to erasing the stigma surrounding mental health. With a wealth of articles, podcasts, and guides, they provide accessible resources for understanding and managing mental well-being. Happiful’s directory connects individuals with qualified therapists and counsellors, making professional support more accessible. Their inclusive and diverse approach fosters open conversations and promotes mental health awareness. Happiful empowers individuals to take control of their mental well-being, contributing to a world where everyone can lead happier, healthier lives.​


Thinking Hat PR worked with Happiful to develop a strategy  for their app to help them better understand and target their audience​​.

As part of the project, we helped them to understand their social targeting strategy, audience personas, and advertising creative.​ This work was intended to help inform their long-term content and communications strategy.

Today, Happiful’s app boasts a score of 4.6 on the App Store.