START UP & SME
Campaign
THE BRAND:
HAPPIFUL are one of the UK’s leading mental health apps and publications.
OUR APPROACH:
Thinking Hat PR worked with Happiful to develop a strategy for their app to help them better understand and target their audience
As part of the strategy we are helping them understand their social targeting strategy, audience personas, advertising creative.
This work was intended to help inform their long term content and communications strategy
