UpCloud is a leading European cloud service provider with a global reach across four continents, seeking to revolutionise the global cloud landscape. With headquarters in Helsinki, Finland, UpCloud’s international team imparts a Nordic way of working into everything they do. With over 1000 customers worldwide, UpCloud empowers businesses with 100% uptime guarantees, a GDPR-compliant EU Cloud, and access to 13 global data centres.


Since 2022, Thinking Hat have produced B2B content in the form of eBooks, case studies, whitepapers and in-depth blog posts, covering everything from company announcements to new cloud product offerings. Publishing across all of UpCloud’s owned media channels, all messaging must carefully address either developers, C-suite technical decision makers, founders, or all three. Thinking Hat worked with UpCloud to balance technical language with an approachable brand identity, with a focus on their European Cloud offering and their Nordic origins.


Produced work from Thinking Hat has driven increased sign-ups and content engagement from existing customers since the partnership began, and Thinking Hat is now currently undertaking a website and brand overhaul project for UpCloud’s digital presence, scheduled to launch in Q1 2024.