THOUGHT LEADERS & AUTHORS
THE CAMPAIGN
Simon & Schuster UK is one of the leading book publishing companies in the UK, dedicated to providing the best in fiction and non-fiction for readers of all ages. Based in London, Simon & Schuster operates globally with sister companies in the United States, Canada, Australia and India.
THPR worked with Simon & Schuster to raise awareness around some of their leading authors and business leaders, including Will Page, a leading British economist, author, and podcaster, and formerly the Chief Economist at streaming music service Spotify.
RESULTS
Our first campaign was to support the re-launch of Spotify’s first chief economist Will Page’s Book, ‘Pivot’, where we secured coverage in The One Show, The Telegraph (x2 interviews), The BBC & Music Radar.
We also circulated the book to 100 journalists and, according to Will, not only was the campaign a huge success, but the BBC interview inspired a new report and term “Glocalisation”.