START UP & SME
THPR was appointed as the strategic PR and Influencer agency partner for Deliveroo’s Cracker’s Cracking Hunger campaign for Christmas 2021.
We achieved widespread national broadcast and print coverage with 74 pieces (60% with Deliveroo in headlines) in outlets such as Daily Mirror, The Sun, My London, The Week etc.
We also engaged and coordinated select micro– & macro-influencers with 1,953,850 combined followers to amplify the campaign. This resulted in 388,215 people reached with an engagement rate of 1.14%.