Sony Music

Our Work

  • Motivated to act by the tragic death of George Floyd and the Black Lives Matter movement, Sony Music Group created a $100m global fund to tackle racial injustice, support communities and help address structural inequality for lasting change.
  • We worked with Sony to raise awareness about the fund in the UK and generate press coverage across national newspapers, TV and radio.
  • We also worked closely with the charities and beneficiaries they supported – providing strategic council, guidance and media training.
  • In addition to generating media coverage for Sony’s Social Impact Fund, Thinking Hat also developed, designed and created a Social Impact Report to highlight the real-world impact of their work.