London Doctors Clinic


One of the UK’s fastest-growing private GP practices, London Doctor’s Clinic (part of Spire Healthcare) has clinics at all major London transport hubs – including Waterloo, Kings Cross, Liverpool Street and Victoria – and are now expanding nationally. LDC support over 300 corporate clients with their employees’ healthcare.


There were two key phases of our campaign for LDC. In the first phase, we worked with their founder to tell their story and establish their profile. In the second phase, we focused on generating a high level of thought leadership coverage for their outstanding doctors – helping enhance their credibility and boosting their SEO and online profile.


We delivered hundreds of pieces of coverage during our time working with LDC across national newspapers, TV, radio and consumer titles.  They regularly featured in the Daily Telegraph, GQ, Cosmopolitan and Net Doctor amongst many other titles as thought leaders and expert commentators.  We also managed to position LDC as the go-to doctors for TV producers, resulting in regular invitations from Sky News and Channel 5 to give expert opinions on current healthcare news and concerns. On average, we delivered around 10 pieces of coverage every month, which drove LDC’s SEO position on critical keywords and positioned them above competitors.


Thinking Hat have played a critical role in our growth; I couldn’t recommend them enough.

Dr Seth Rankin. Founder