CONSUMER & LIFESTYLE

L’Oreal Redken

THE BRAND

Redken, the American hair care brand owned by L’Oréal Group, are at the forefront of haircare science, and offer live webinars on product ranges. These sessions are led by Redken’s large pool of industry leading talent and are designed to be interactive educational sessions that hairstylists and salons can join to up-skill everything from product knowledge to inspirational technique-based approaches to colour education.

OUR WORK

Redken’s head of education, Jimmy Green, knew the benefits of creating evergreen recorded content to make sessions readily available for salons and independent hairdressers to log in at any time, and learn at their own leisure.

TH Studios produced Redken’s first official master class video on colour hair care education. Recorded at their White City studios, the 20-minute master class contains fifteen chapters about Shades EQ, and when and how to use the product.

"We’re excited to be working with L'Oréal & REDKEN on this project, bringing smart, educational lifestyle content to the UK’s leading stylists & salons. Thinking Hat's video production team, TH Studios, has worked with big name brands such as TripAdvisor, Amazon and AWS, and this latest project win with L'Oréal further cements our video & content offering. We are excited about growing the department and expanding our work in the coming months.” - Nic Forster, Managing Director at Thinking Hat

Find out more about Redken’s subscriber content at L’Oreal Access.