CONSUMER & LIFESTYLE

((Bounce))

CAMPAIGN

The campaign collaboration between Thinking Hat and Bouncefitbody, the UK’s leading rebounding fitness brand specialising in resistance-based exercises, aims to amplify its media share of voice, boost brand visibility and connect a wider audience to its 350+ franchisee studio locations across the UK and beyond. 

Implementing a franchisee-centric media relations programme, profiling their powerhouse founder, Kimberlee Perry, and providing opportunities for journalists and influencers to experience the brand firsthand, secured extensive national and women’s lifestyle and fitness coverage.

This coverage included prominent publications such as The Independent, Express, inews and The Sun, as well as women’s magazines like Women’s Fitness, Marie Claire, Stylist and Women’s Weekly.

As Bouncefitbody continues its rapid expansion locally and globally, already having franchises in 11 countries, including the U.A.E, Philippines, Pakistan, Australia and New Zealand to name a few, and an impressive 50,000 attendees each month, the collaboration with Thinking Hat generates well-deserved buzz around franchisee owners, helping their studios grow and reach new potential clients.

The campaign also amplifies Bouncefitbody’s signature community feel, its on-demand virtual membership programme, and its industry-leading fitness equipment, alongside its inclusive sizing fitness Boutique range.

RESULTS

  • Our campaign generated more than 30 pieces of coverage, with a combined audience reach of over 600M 
  • 23 journalists trialled classes, including a successful media day in collaboration with Women’s Health magazine, drawing participation from 15 members of their editorial team. This provided a unique opportunity for ((BOUNCE)) to use on their social platforms as well as engage influential press 
  • Successfully landed three comprehensive full page features accompanied by key messaging and ((BOUNCE)) branded images. Noteworthy placements include two features in Women’s Fitness and one feature in Top Sante.
  • Regional coverage for franchisees, including in Newbury Today and The Liverpool Echo.

For more about our work with consumer brands, head here.