START UP & SME

LGBT+ Reading Roadshow

Campaign

THPR partnered with Amazon, PinkNews, Just Like Us, and Glamazon to create the LGBT+ Reading Roadshow, an initiative to address the issue of homophobic bullying in secondary schools. The program aimed to promote inclusivity, diversity, and acceptance by providing free books on LGBT+ themes and showcasing inspirational role models from the community.

With the help of THPR, the Roadshow achieved widespread national coverage in outlets like the Daily Mail, Reuters and iNews. Coverage also included broadcast packets like Channel 5 News, ITV London and BBC London.

“It’s brilliant to see Amazon go above and beyond in its commitment to diversity and inclusion – not just representing those within the LGBT+ community, but right across society.” – Benjamin Cohen, CEO of Pink News

The Roadshow was a mobile library that travelled around secondary schools across the UK to deliver interactive sessions that educated students about the importance of celebrating differences and embracing diversity. Through engaging activities and discussions, students learnt about the challenges that LGBT+ people face and the contributions that they have made to society.

The initiative was well-received by schools and students alike, with many reporting positive changes in attitudes towards the LGBT+ community. The Roadshow has also helped to raise awareness about the importance of diversity and inclusivity in education and society.

RESULTS:
  • Our launch event and regional Roadshows generated more than 30 positive news stories in publications such as The Daily Mail, Reuters and the i paper, with a combined reach of 50m+.
  • Coverage also included broadcast packages on Sky News, Channel 5 News, ITV London and BBC London.
  • At our London launch event, we were delighted to be joined by musician and campaigner Will Young, alongside Mayor of Hackney Philip Glanville. In Edinburgh, the Roadshow was endorsed by MSP Christina McKelvie, Scottish Government Minister for Older People & Equalities.
  • All participating schools received a specially curated Book Box for their library, including age-appropriate titles from LGBT+ authors and discussing LGBT+ themes.
  • We also generated owned content for the campaign, including a launch story which reached more than 400,000 readers.
  • The LGBT+ Reading Roadshow will be back soon as we hit the road again and reach even more young people – watch this space!