SOCIAL IMPACT
Campaign
THE BRAND:
A global branding agency that don’t just create brands, but help global companies implement brand changes and rebrands across regional, national, international and digital touchpoints – clients range from Merck, Suzuki and Aegeon to Julius Bar, IKEA and ING
OUR APPROACH:
We worked with VIM Group’s London office to help them refine their UK media messaging, generate coverage in business and trade press (looking at various verticals) and create cut-through content highlighting their expertise working with organisations through seismic brand changes – whether in relation to mergers, aquisitions or broader repositioning
RESULTS (Six Months):
- 32 articles and blogs published
- Estimated coverage value £160k+
- Audience Reach 1.8m
- Highlight coverage includes UKTN, The New Economy, Global Banking and Finance, CEO Today, Lawyer Monthly, B2B Marketing
From
“I cannot recommend Thinking Hat PR highly enough. It was astounding how quickly they ‘got under the skin’ of my business (which was quite niche) to give innovative ideas that delivered results to reach the right customer base. Their black book of contacts is endless and they are great individuals with bundles of personality and professionalism.”
Jo Davies, Managing Director, VIM Group