SOCIAL IMPACT

VIM Group

Campaign

THE BRAND:

A global branding agency that don’t create brands, but help global companies implement brand changes and rebrands across regional, national, international and digital touch points – clients range from Merck, Suzuki and Aegeon to Julius Bar, IKEA and ING

OUR APPROACH:

We worked with VIM Group’s London office to help them refine their UK media messaging, generate coverage in business and trade press (looking at various verticals) and create cut-through content highlighting their expertise working with organisations through seismic brand changes – whether in relation to mergers, aquisitions or broader repositioning

RESULTS (Six Months):
  • 32 articles and blogs published
  • Estimated coverage value £160k+
  • Audience Reach 1.8m
  • Highlight coverage includes UKTN, The New Economy, Global Banking and Finance, CEO Today, Lawyer Monthly, B2B Marketing

From

“I cannot recommend Thinking Hat PR highly enough. It was astounding how quickly they ‘got under the skin’ of my business (which was quite niche) to give innovative ideas that delivered results to reach the right customer base.  Their black book of contacts is endless and they are great individuals with bundles of personality and professionalism.”

Jo Davies, Managing Director, VIM Group