FINTECH
THE BRAND
Caxton’s reputation in the fintech and payments sector is next to none. The platform has empowered individuals and businesses with efficient, secure, and transparent payment solutions for more than 23 years.
As their founder and chief executive, Rupert Lee-Browne, put it in a video produced by our team, “One of one of the core values that Caxton is the innovative way in which we serve our clients, so making sure that we are at the cutting edge of innovation has always been part of what Caxton is. We’ve spent 20 years now building a reputation for reliability, for honesty, for stability, for innovation.”
OUR WORK:
We have worked with the Caxton since 2023;
- Our Studios team produced a series of video customer success stories for Caxton in 2023, featuring customers’ positive feedback using the payment platform.
- In 2024, we were brought on board to create their annual Expense Management report, a survey-led piece of content that generated earned PR results, and was described by Caxton as one of the most successful in recent years.
THE RESULTS
The multi-thread campaign on expense management, leveraging content, video, and PR, showed the benefit of an integrated strategy and generated news coverage surrounding the 2024 report’s key finding, including a piece titled ‘How to stay on top of expenses claims at work – and avoid being left out of pocket‘, which was covered in The Independent, MSN, Ireland Live, Irish News, and many more.