CONSUMER, START UP & SME

Tails.com

Campaign

THE BRAND:

The UK’s most loved pet food brand 2019 (Trust Pilot) – Tails.com, was founded by former Innocent C-Suite executives, is one of the UK’s fastest growing ecommerce start-ups – specialising in tailored dog food.

OUR WORK:

We’ve worked with the Tails.com Corporate & Consumer teams over the past 12 months;

  • We conceptualised and led the publishing of Tails.com’s first book, The Happy Dog Cookbook in partnership with family nutritionist Annabel Karmel
  • We launched the book, securing national consumer coverage in core titles including The Sun, The Times, Metro, OK! AND Woman & Home
  • Leading executive communications & profiling on behalf of CEO James Davidson & CMO Miranda Cresswell
  • Driving Consumer and Trade product announcements to publicise additions to the tails.com range
RESULTS:

We have worked extremely closely with the Tails.com PR team to drive and secure hard-hitting media coverage to drive sales across national business, national features and lifestyle and trade media including, The Sun, The Times, Metro, Red, OK!, The Grocer.