THE BRAND, founded by former leaders from Innocent, earned the title of UK’s favorite pet food brand on TrustPilot in 2019. As a rapidly growing eCommerce startup, excels in crafting personalized dog food, standing out as one of the UK’s fastest-expanding ventures.’s success stems from its commitment to tailoring nutrition to dogs’ unique needs using data-driven methods that consider breeds, sizes, allergies, and preferences. Endorsed by TrustPilot and a growing customer base, exemplifies consumer trust and marks a successful shift from corporate professionals to innovative entrepreneurs.

  • We conceptualised and led the publishing of’s first book, The Happy Dog Cookbook in partnership with family nutritionist Annabel Karmel
  • We helped launched the book, securing national consumer coverage in core titles including The Sun, The Times, Metro, OK! and Woman & Home
  • Leading executive communications & profiling on behalf of CEO James Davidson & CMO Miranda Cresswell
  • Driving consumer and trade product announcements to publicise additions to the range

In a closely-knit partnership with the PR team, we orchestrated a strategic media coverage blitz. This concerted effort resulted in prominent features across influential platforms like The Sun, The Times, Metro, Red, OK!, and The Grocer. Our collaborative approach didn’t just amplify our standing; it also served as a potent driver of sales. Our reach spanned diverse sectors, encompassing national business, features, lifestyle, and trade media.