INVESTOR
Campaign
THE BRAND:
A £13m fund for ‘unsexy’ businesses – founded by leading entrepreneur turned investor Jamie Waller.
OUR WORK:
We worked very closely with Jamie to help him raise awareness for Firestarter’s and also advised him on creating a book and podcast series – Unsexy Business.
RESULTS:
A strong personality and leader, we secured interviews for Jamie with publications such as The Times, Metro, BBC, LBC and secured a regular contributor column for him in Forbes. Unsexy Business went on to become a huge success, making its way to the Recommended Business Book section in WH Smiths.
