START UP & SME
THE BRAND
Koru Kids is a childcare platform in the UK that offers personalized and convenient childcare solutions for families. Founded in 2016, Koru Kids focuses on connecting families with experienced and vetted nannies to provide flexible and tailored childcare options. The platform also offers nanny-sharing services, allowing families to share the cost and responsibilities of childcare. Koru Kids emphasizes high-quality care and provides training and support to nannies, ensuring a safe and nurturing environment for children. With its user-friendly technology and commitment to modernizing childcare, Koru Kids has gained recognition for its innovative approach to meeting the diverse needs of today’s families.
OUR APPROACH
Thinking Hat PR founder Nic Forster worked with Koru Kids (both as head of PR for Forward Partners and Managing Director at Thinking Hat) to drive awareness of their childcare solutions. With a strong hook accentuating Koru’s modern solution to Mary Poppins-style nannying, the campaign achieved hard hitting media coverage in the business sections of core national and London press.
RESULTS
We have secured a host of media interviews with Koru Kids CEO and Founder Rachel Carrell raising Koru’s profile in titles such as The Times, The Evening Standard, Forbes, UKTN and The Guardian.