One Water is the UK’s leading ethical drinks brand. Founded with a mission to transform lives globally, One Water channels its profits to fund sustainable water projects in disadvantaged regions. The available range of carbon-neutral water bottles products shows their commitment to quality and purpose. With each purchase, customers contribute to life-changing initiatives, aiding communities in dire need of clean water and sanitation. One Water’s model exemplifies how business can be a force for positive change, creating premium products while fulfilling a collective desire to make a meaningful impact on the world.
In collaboration with One Water, we championed their 2016 Walk for Water initiative (also known as #InstantHero). London Scottish Rugby Club embarked on an inspiring journey, carrying 25-litre containers of water above their heads along the Thames to mirror the daily trek of countless women and children for water.
“It’s great to be supporting One Water and we will do all that we can to make a difference for them.” – Robbie Fergusson, player for London Scottish Rugby Club
Our emphasis was on crafting compelling visuals that would invoke sympathy for over 600 million people in the world’s poorest communities living without proper access to water. Through strategic image curation and broad media coverage, the campaign would simultaneously raise funds for One Water and build awareness of their cause.
We generated over 30 pieces of coverage for one water in four months, including press in the Evening Standard (x2), The Sunday Express, The Grocer. Founder Duncan Goose was also featured on the front page of the Richmond Magazine.
They are a very dedicated and hardworking PR team who are great to work with.
Samantha Bennett. Head of Brand